{"product_id":"why-theyre-not-buying-business-friction-diagnostic","title":"Why They're Not Buying | Business Friction Diagnostic Workbook","description":"\u003ch2 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eWhy They're Not Buying\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eYou're marketing your business. So why aren't more people buying?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou're creating content, promoting your offer, and getting your business in front of potential customers. But the sales aren't matching the effort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBefore you spend more money on advertising, redesign your website, lower your prices, or create another offer, ask yourself:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhat's actually getting in the way of the sale?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eWhy They're Not Buying\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e is an interactive business diagnostic workbook that helps entrepreneurs and small business owners identify where potential customers may be getting stuck and decide what to fix first.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhat You'll Discover\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEvaluate six areas that can affect a customer's decision to buy:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDifferentiation:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Can customers understand why they should choose you?\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDemand:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Is your marketing creating buying interest or just attracting attention?\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOffer Value:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Does your offer feel worth acting on?\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTrust:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Have you given customers enough confidence to take the next step?\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCustomer Journey:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Do customers know what to do next?\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBuying Friction:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Is something making the purchase process unnecessarily difficult?\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eWhat's Included\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e39-page interactive PDF workbook\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSix business diagnostics with automatic scoring\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBusiness Friction Map to compare your results\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExercises to separate assumptions from evidence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFirst-Fix Action Plan to prioritize one improvement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e7-Day Check-In to review your progress\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFillable response fields and printable worksheets\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eWho It's For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEntrepreneurs and small business owners who already have an offer they're marketing but aren't getting the sales they expected.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDigital Download Information\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYou'll receive one 39-page interactive PDF workbook. No physical product will be shipped.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor automatic scoring, use Adobe Acrobat Reader. Instructions for saving your completed responses are included in the workbook.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStop guessing what to fix next. Find the friction and start with one clear improvement.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003eNo Refunds: Due to the nature of digital products \u0026amp; the ability to instantly access and download them, we do not offer refunds once the purchase is made. All sales are final.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"The Nile Concepts","offers":[{"title":"Default Title","offer_id":67917564379196,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2142\/1628\/files\/BusinessFrictionDiagnostic.png?v=1793844882","url":"https:\/\/shop.thenileconcepts.com\/products\/why-theyre-not-buying-business-friction-diagnostic","provider":"The Nile Concepts","version":"1.0","type":"link"}